REA Group Ltd Annual Report 2021

17 Year in review Directors’ Report Financial Statements Remuneration Report Sustainability Our Leaders Annual Report 2021 | REA Group Ltd 23 Nielsen Digital Media Ratings (Monthly Total), Jun 21, P2+, Digital (C/M) Text, All Categories, Unique Audience. 24 Nielsen Digital Content Ratings (Monthly Tagged), Jun 21, P18+, Digital (C/M), text, realestate.com.au , Active Reach %. 25 Nielsen Digital Media Ratings (Monthly Tagged), Jul 20 - Jun 21 vs Jul 19 - Jun 20 (average), P2+, Digital (C/M), text, realestate.com.au , Total Sessions. 26 Nielsen Digital Media Ratings (Monthly Tagged), Jul 20 – Jun 21 (average), P2+, Digital (C/M), text, realestate.com.au vs Domain, Total Sessions. 27 Nielsen Digital Media Ratings (Monthly Tagged), Jan 21 - Jun 21 (average), P2+, Digital (C/M), text, realestate.com.au , Unique Audience. 28 Nielsen Digital Content Planning, Jan-May 21 (average), P2+, Digital C/M, text, Exclusive Reach, realestate.com.au and Domain. 29 Nielsen Digital Media Ratings (Monthly Tagged), Jul 20 - Jun 21 vs Jul 19 - Jun 20 (average), P2+, Digital (C/M), text, realestate.com.au , App Launches. 30 Adobe Analytics, internal data, Jul 20 – Jun 21. The $15 million consideration for the transaction was funded from the Group’s existing cash reserves. Realestate .com.au extends audience leadership Fundamental to REA’s success is realestate.com.au having the largest and most engaged audience of property seekers. realestate.com.au is now Australia’s eighth largest online brand in terms of audience, 23 reaching over 60% of the adult population. 24 This year we extended our audience leadership position with an average of 121.9 million visits received each month, up 35% YoY. 25 This is 3.3 times more visits than the nearest competitor. 26 Of the 12.6 million people who visit realestate.com . au each month on average, 27 6.4 million use our site exclusively. 28 The realestate.com.au app remains Australia’s number one property app with an average of 55 million launches each month, up 49% YoY. 29 The app is a significant driver of buyer activity, fuelling over 52% of buyer enquiries for FY21. 30 people visiting realestate.com.au each month on average 12.6m of Australia’s adult population 60% Reaching over