REA Group Ltd Annual Report 2021

REA Group Ltd | Annual Report 2021 18 The delivery of personalised consumer experiences underpinned our audience growth, and enabled REA to provide our customers with highly qualified leads. This is illustrated by the growing number of buyer enquiries delivered to agents and agencies to help them grow their businesses. Over 2.6 million average monthly buyer enquiries were received, up 55% YoY. 31 Realcommercial .com.au is Australia’s leading commercial property site. 21 During FY21 the site attracted 1.2 million people on average each month, 32 while average monthly visits increased by 25% YoY. 33 Flatmates .com.au is the leading website dedicated to share property in Australia, 34 with average monthly visits of more than 2.8 million 35 and over 300,000 new members 36 welcomed during FY21. Highly personalised consumer experiences driving engaged members One of our goals at REA is to convert Australia’s largest audience of property seekers into realestate.com.au members. The delivery of valuable insights and experiences, powered by our unrivalled property data, saw our membership base grow 31% YoY. 37 Our member profiles enable REA to deliver targeted personalised experiences, providing consumers with the right information at the right time based on their activity across the site. This in turn increases consumer engagement, which also grew during the year, demonstrated by a 20% increase in members 36 who were active on our site. The launch of our Property Owner Dashboard was an example of the new features REA brought to market in FY21 to empower consumers throughout their property journey. Launched in December 2020, this experience allows home owners to monitor their market and make confident choices when selling, renting, renovating or financing. Australian highlights continued 31 Adobe Analytics, internal data, Jul 20 – Jun 21 vs Jul 19 – Jun 20. 32 Nielsen Digital Media Ratings (Monthly Tagged), Jan 21 - Jun 21, P2+, Digital (C/M), text, realcommercial.com.au , Unique Audience. 33 Nielsen Digital Media Ratings (Monthly Tagged), Jul 20 - Jun 21 vs Jul 19 - Jun 20 (average), P2+, Digital (C/M), text, realcommercial.com.au , Total Sessions. 34 Similarweb, visits to flatmates.com.au vs flatmatefinders.com.au, Jul 20 – Jun 21. 35 Google Analytics, internal data, visits to flatmates. com.au , Jul 20-Jun 21 (average). 36 REA internal data at Jun 2021 compared to Jun 2020. 37 REA internal data, Jul 20 – Jun 21 vs Jul 19 – Jun 20. Year in review