REA Group Ltd Annual Report 2021

Year in review Directors’ Report Financial Statements Remuneration Report Sustainability Our Leaders 19 Annual Report 2021 | REA Group Ltd Using the unique combination of our consumer behaviour data, property supply data, content and calculators, owners can now access information personalised to their property on a tailored dashboard. Importantly, the dashboard also serves as a powerful way for buyers and sellers to connect with agents and agencies. Almost 25% of owners visiting the dashboard have become a seller, refinance or landlord prospect since launch, 38 while the volume of leads delivered has increased over 70%. 39 The strength of our relationship with consumers is also demonstrated by the 52% YoY increase in properties being tracked by home owners, 40 while the total number of properties being tracked also grew significantly, up 62% YoY. 41 Connecting customers with more buyers, sellers and renters The pace at which the real estate industry is adopting digital solutions post COVID places REA in an excellent position to connect our customers with more buyers, sellers and renters. Our ability to provide customers with the largest and most engaged audience of property seekers has become stronger than ever. During the year we saw 1.8 million average monthly visits to the Find Agent section of our Agency Marketplace, up 17% YoY. 42 Our existing suite of products and features such as Agent Profiles and Ratings and Reviews received excellent uptake, helping our customers stand out from the competition and generate more leads. Pleasingly, we saw a 67% YoY increase in seller lead volumes. 43 38 REA Internal data as at Jun 30 2021. 39 REA Internal data as at Jun 30 2021. 40 REA internal data at Jun 2021 compared to Jun 2020. 41 REA internal data at Jun 2021 compared to Jun 2020. 42 Adobe Analytics, internal data, Jul 20 – Jun 21 vs Jul 19 – Jun 20. 43 REA internal data for FY21 compared to FY20. average monthly launches of the realestate.com.au app 55m 49% average monthly buyer enquiries 2.6m 55%